Seat Ibiza

The START MOVING campaign for SEAT IBIZA celebrates those who are not bound by a master plan or having everything figured out. It contrasts them with individuals who overthink, prioritize the status quo, and ignore their hearts. The campaign highlights the importance of living in the present and emphasizes the desire to continue exploring, making mistakes, learning, improving, and progressing. It encourages falling in love, dreaming, creating, and doing things in one's own way. The campaign's essence lies in moving forward rather than dwelling on excessive thinking.