Cupra. Create your own path

Create your own path. It’s a simple yet empowering message that connects people to the first model from CUPRA. The CUPRA Ateca, a sports car in the body of an SUV for those who want to try something different. The CUPRA Ateca, symbol of contemporary sportiness for those who deviate from the crowd and make their own way in life. It’s a mindset CUPRA lives by – turned into a unique campaign that articulates the values of the brand.